Tineco is a global innovator in smart home appliances, best known for its cutting-edge cordless vacuum cleaners and floor washers that combine sleek design with intelligent technology. With a focus on simplifying everyday cleaning, Tineco caters to modern households seeking convenience, performance, and style in their home care routines. The brand has rapidly gained recognition in North America for its commitment to innovation, user-friendly features, and premium customer experience.
Since 2019, Swerve Strategic Marketing has led Tineco digital marketing and influencer marketing in Canada and the US and media relations in Canada. Five years after partnering with Swerve, Tineco became the fastest-growing vacuum brand in Canada.
Client: Tineco
Industry: Tech, consumer electronics, lifestyle
Agency Role: Digital Marketing, Earned PR, Influencer, Events
Location: USA and Canada
The Challenge
In a crowded and highly competitive market filled with established players, Tineco’s brand struggled to break through a saturated media landscape. The challenge was to elevate brand awareness and ensure the client’s message reached the right consumers in a way that was both impactful and memorable.
With limited space to stand out, the brand needed an innovative campaign that would not only capture attention but also foster meaningful engagement. The solution had to reflect the client’s distinct identity while driving authentic connections and lasting impressions with its target audience.
Our Goals
Goal 1. Generate 100 stories over a 12 month period
Goal 2. Generate 50,000,000 impressions over a 12 month period
Goal 3. Achieve a CPC: $0.001
Goal 4. Achieve an avg engagement rate of 1.5%
Goal 5. Increase Share of Voice by 2%
Swerve’s role as Tineco’s Agency of Record (AOR) is to increase brand awareness and drive sales among target consumers and audiences by directing them to priority retailers through strategic earned, paid partnerships & digital marketing.
Canadian technology, home and lifestyle media outlets & influencers, appealing to the
family purchaser demographic
Trendsetters: Millennials and Gen Zs looking for that aspirational “cool” factor, who are eager to adopt the latest product and tell their friends about it.
Men: Men are an under targeted group when it comes to home goods. Men are shopping more than women across most online and traditional retail channels, and are embracing technology for shopping and researching prices more than women.
Multi-taskers: Heads of households with busy schedules, lots to juggle, and those with multiple family members and pets living under the same roof. They want an easy and convenient way to manage their homes or seasonal vacation properties.
Insights
74% of our target audience trust sources such as traditional media platforms, online outlets, blogs, and social media communities more than advertisements when it comes to learning about new brands and gathering product information. 84% of our target audience say that user-generated content has influence on what they buy.
Millennials and Gen Zs make more personal improvement commitments than any generation before them. They spend twice as much as Boomers on self-care essentials such as workout regimens, diet plans, life coaching, therapy, skin care, and apps to improve their personal well- being.
Swerve’s integrated campaign strategy exceeded expectations across every key performance indicator, positioning Tineco as a category leader in Canada’s smart home market:
From redefining the brand’s digital footprint to building a strong presence across influencer, earned, and paid media channels, Swerve helped turn Tineco into a household name among modern, tech-forward consumers.
