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Streamlabs
About Streamlabs
Streamlabs (by Logitech) is the best streaming platform for gamers on Twitch, YouTube & Facebook to operate everything needed to stream to the top platforms. Optimized for the best video and audio quality, Streamlabs captures your webcam, games, desktop, music, and microphone-all in one place. Just toggle it on and go live. Streamlabs helps you unlock your potential and make the content you’ve always dreamed of. Users have the option of using a free version that puts a logo watermark on your content or pay a $9 monthly fee that removes the watermark.
The Challenge
Streamlabs was launching and wanted to build its awareness with streamers and their fans to drive downloads. It wanted its marketing to be in line with its positioning-a seamless, ever-present part of a streamer's online presence. Community engagement, however, seemed like a perfect fit. It was organic, it was always present, it was natural, and it was free! No paid ads, no expensive content, no expensive activations-just comment on people’s feeds.
The Program
The plan was to endear Streamlabs to the streaming community by being positive, affirming and empathetic. Always here to lend an encouraging word or a helping hand if needed. No sales talk, no marketing lingo, no ‘buy our product’ or ‘click here’ content was allowed.
Swerve targeted 250 top gaming streamers on X, Meta and TikTok.
- A KPI was established to comment on 50-75 individual streamers channels each week (200- 300 each month). The goal was to provide authentic, valuable contributions to their feeds.
- 80% of the comments had to be written. 20% could be likes, shares or emoji’s.
- Channels were monitored and tracked to capture responses to brand content (which our team acknowledged and replied to when appropriate) and engagement.
- Influencers who did not post regularly or whose content did not align with Streamlabs brand were dropped.
- New streamer influencers were added to the target list each quarter to refresh the list and ensure the brand was always engaging with the most active and popular streamers.
The Results
Between Jan. 29 and May 29, 2024
- More than 1,000 engagements were written and posted across TikTok, Meta and X
- 43,000+ impressions from Streamlabs engagements
- 3,000+ likes/replies/retweets/bookmarks from Streamlabs engagements across TikTok, X/Twitter and Instagram
- Several top-liked comments on TikTok content with 250K+ views
Organic Community Engagement Strategy Success
Swerve’s community engagement content was heralded as the top-performing content globally for Logitech’s livestream tools brand. We’ve formed ongoing 1:1 relationships with many of the creators we engage with, keeping Streamlabs top of mind among streaming tech platforms in the space. We met with customers in the modern marketplace on their terms, leading to high-quality positive sentiment along with lower funnel intent (new followers, further content engagement, product recall, social proof and validation etc). Multiply this by time and number of users, and after some time in-market, you benefit from a compounding effect based on earned trust that can be more easily converted into lower funnel leads.
Streamlabs Engagement
The campaign goal was to engage with top gaming streamers. Our resident gamer and Call of Duty creator knows the Warzone community well and used that knowledge here. The result was the creator retweeting the engagement into their feed, leading to more engagement.
Streamlabs Engagement
Top-liked comment on a video that performed well for creator StoneMountain. The Swerve team anticipated the video’s appeal up front and posted comments early allowing it to accumulate Likes as the video was delivered to more and more people
