# Swerve Strategic Marketing

> Integrated marketing agency for toy, baby and family brands in the United States and Canada. PR, influencer and affiliate marketing, digital marketing and events run as one program. Burlington, Ontario (Greater Toronto Area), since 2010. Office 416-593-5628, connect@swervestrategic.com.

Last updated: 2026-10-11

## Key pages

- [AI information page](https://swervestrategic.com/ai-info/): plain facts about the company, leadership, clients, awards and retired terms, kept current
- [About](https://swervestrategic.com/about-us/): founder Andrew Wagar, the leadership team, how we work, awards
- [How we work](https://swervestrategic.com/integrated-marketing/): one service, a few, or the whole program; how a program starts and what we ask before we begin
- [Work](https://swervestrategic.com/work/): case studies grouped by industry
- [Contact](https://swervestrategic.com/contact-us/): office, phone, email and the brief form

## Industries

- [Toys](https://swervestrategic.com/toys/): toy marketing agency for the US and Canada; launch programs from press to creators to retail
- [Baby and parenting](https://swervestrategic.com/baby/): PR, parent creators and expert voices for brands that sell to new parents
- [Family tech and gaming](https://swervestrategic.com/tech/): review units, creators and retail timing for tech that sells to families
- [Food and grocery](https://swervestrategic.com/food/): sampling, creators and local media timed to the shelf date
- [Retail](https://swervestrategic.com/retail/): sell-through campaigns for retailers and the brands on their shelves
- [Lifestyle](https://swervestrategic.com/lifestyle/): launch programs for lifestyle, photo and home brands

## Services

- [Public relations](https://swervestrategic.com/public-relations/): earned media, media relations, executive profiles, product seeding
- [Influencer marketing](https://swervestrategic.com/influencer-marketing/): paid and earned creator programs, kid-safe creator rules
- [Affiliate marketing](https://swervestrategic.com/affiliate-marketing/): creator and publisher programs paid on the sales they drive, tracked links to DTC or retail
- [Digital marketing](https://swervestrategic.com/digital-marketing/): paid search and social, programmatic, Amazon and retail digital, reporting tied to sales
- [Events and activations](https://swervestrategic.com/events/): media showcases, activations, retail partner events, Scoop Media Events
- [Black Friday digital program](https://swervestrategic.com/black-friday-digital-program/): holiday paid social and retail-ready campaigns

## Markets

- [United States](https://swervestrategic.com/usa/): US marketing agency for toy, baby and family brands
- [Canada](https://swervestrategic.com/canada/): Toronto marketing and PR agency for toy, baby and family brands

## Case studies

- [Tineco](https://swervestrategic.com/portfolio/tineco/): digital, PR, influencer and events; from new entrant to #2 in floor care in North America
- [Jazwares](https://swervestrategic.com/portfolio/jazwares/): multi-brand PR, events and influencer marketing in Canada
- [Fisher-Price](https://swervestrategic.com/portfolio/fisher-price/): Easter digital campaign that beat its KPIs by 300%
- [Fujifilm Instax](https://swervestrategic.com/portfolio/fujifilm/): SQ40 launch event with PR and influencer marketing
- [Medela](https://swervestrategic.com/portfolio/medela/): PR, influencer and events for a baby brand
- [Cloud b](https://swervestrategic.com/portfolio/cloud-b/): PR and influencer across the US and Canada
- [Razer](https://swervestrategic.com/portfolio/razer/): earned media for a gaming accessories brand in Canada
- [Swatch](https://swervestrategic.com/portfolio/swatch/): Vancouver flagship launch, events, PR and influencer
- [Farm Boy](https://swervestrategic.com/portfolio/farm-boy/): events, PR and influencer for a grocery retailer's Ontario expansion
- [StayAbove Nutrition](https://swervestrategic.com/portfolio/stayabove-nutrition/): integrated digital marketing and PR in Canada

## Insights

- [Why PR is becoming the most important driver of AI visibility](https://swervestrategic.com/insights/ai-visibility/)
- [Why PR is crucial for a successful SEO strategy](https://swervestrategic.com/insights/pr-seo-strategy/)
- [Is earned media still possible?](https://swervestrategic.com/insights/earned-media-still-possible/)
- [AI-generated social influencers in Canadian influencer marketing](https://swervestrategic.com/insights/ai-generated-influencers-canada/)
- [A brief history of public relations](https://swervestrategic.com/insights/history-of-public-relations/)
- [Five trends in communications for 2023](https://swervestrategic.com/insights/communications-trends-2023/)
- [Swerve expands its portfolio: new client wins](https://swervestrategic.com/insights/swerve-new-client-wins/)

## Optional

- [Scoop Media Events](https://swervestrategic.com/scoop-media-event/): Canada's media and influencer showcase events
- [Reviews and awards](https://swervestrategic.com/upcity/)
- [Careers](https://swervestrategic.com/careers/)
- [Privacy policy](https://swervestrategic.com/privacy-policy/)
- [Sitemap](https://swervestrategic.com/sitemap_index.xml)