StayAbove Nutrition is a Canadian health brand dedicated to providing high-quality nutritional supplements designed to support wellness, performance, and everyday health. Despite being available online for two years, the brand struggled to gain traction in a competitive marketplace dominated by established players. StayAbove’s mission is to offer trusted, research-backed products that resonate with consumers seeking sustainable health solutions.
Since March 2022, Swerve Strategic Marketing has served as StayAbove Nutrition’s Agency of Record, leading its digital marketing, PR, and influencer initiatives. Within less than two years, Swerve transformed StayAbove from a struggling online seller into a thriving nutrition brand with exponential sales growth
Client: StayAbove Nutrition
Industry: Fitness, Health & Wellness, Lifestyle
Agency Role: Integrated Marketing: Digital Marketing + PR + Influencer Marketing
Location: Canada
StayAbove Nutrition faced an uphill battle: weak brand awareness, underperforming sales, and a crowded nutrition market filled with established competitors. Despite two years of effort selling online, the brand was struggling to generate the revenue needed to survive.
The challenge was clear: reposition StayAbove as a credible and recognizable player in the nutrition industry, build consumer trust, and achieve significant sales growth—all while optimizing costs and creating long-term sustainability.
Goal 1. Revitalize StayAbove’s digital marketing strategy and drive significant increases in impressions and engagement.
Goal 2. Deliver high-performing campaigns that maximize ROI and conversions.
Goal 3. Optimize cost efficiency across channels.
Goal 4. Drive significant revenue growth through branded and generic campaigns.
Swerve assumed full responsibility for StayAbove’s digital strategy, conducting a comprehensive audit of search, display, shopping, and paid social channels. Using data-driven insights, messaging and creative were optimized for maximum conversion.
Paid Social: Facebook and Instagram campaigns focused on sales optimization.
PR & Influencer Marketing: Amplified reach and brand credibility, integrating influencer-generated content directly into digital campaigns.
Retargeting & Creative Testing: Ensured StayAbove reached the right audiences at the right time, while continuously refining content for better performance.
Health & Fitness Enthusiasts: Consumers seeking supplements to improve performance, wellness, and recovery.
Everyday Consumers: People looking for trustworthy, science-backed nutrition to support daily health.
Digital Shoppers: Consumers who primarily research and purchase online, where credibility and visibility are key to conversions
Consumers are increasingly turning to influencer recommendations and authentic content when choosing health products, making PR and influencer integration critical.
Cost efficiency and creative testing are essential in a crowded nutrition market, where competition drives up advertising costs.
Consumers want proof of results and brand credibility, requiring StayAbove to establish authority through integrated PR, influencer voices, and performance-driven campaigns.
Swerve’s integrated campaign strategy delivered transformational results:
296% increase in impressions and 81.68% increase in audience interactions, expanding StayAbove’s brand visibility.
6,477% increase in ROAS, 7,031% increase in conversions, and 10,381% increase in conversion value, setting new performance benchmarks.
68% reduction in cost per conversion, maximizing efficiency.
900% growth in generic campaigns and 12,000% growth in branded campaigns, resulting in a 500% increase in overall revenue.
StayAbove transformed from a struggling brand into a thriving online business within 18 months.
Through data-driven strategy, PR, influencer partnerships, and optimized digital campaigns, Swerve turned StayAbove Nutrition from a struggling brand into a sales powerhouse, achieving rapid growth and establishing credibility in Canada’s competitive nutrition market.
“The team is very transparent and will not advise work that they don’t have confidence in. Swerve provides regular reports, both weekly and monthly, to discuss KPIs for activities like public relations and digital advertising. The team is highly engaged, forward-thinking, and actively addresses any issues that arise. They have maintained transparency and open communication.”
— Bart Hettinga, VP, Operations, Exerkine Corporation
