To celebrate the launch of Swatch’s new Vancouver flagship store, Swerve Strategic Marketing delivered a full-scale PR, influencer, and experiential campaign that transformed the retail space into an immersive art-inspired event.
By blending local influencer engagement with national media outreach and dynamic event design, we generated over 6.4 million earned impressions and secured 111+ stories—successfully positioning Swatch at the intersection of fashion, art, and culture in Canada.
Client: Swatch, a globally recognized lifestyle and fashion brand known for its creative timepieces.
Industry: Lifestyle, fashion, retail
Agency Role: Digital Marketing, Earned PR, Influencer, Events
Location: Vancouver, Canada
The Challenge
From an event planning perspective, Swerve transformed the Vancouver retail space into an art gallery to resemble the timely launch of the Art Journey collection. To build local community relationships, we encouraged all attendees, comprised of Vancouver-based media and influencers, to bring a +1- creating an organically upbeat and positive atmosphere. Beyond this local tactic, we shared the flagship news nationally to garner widespread market coverage.
Campaign Goal
Generate local community buzz and national earned coverage through a brand-aligned launch experience.
Tactics
To encourage wide spread social sharing during the event, the Swerve team outfitted the space with various focal displays and an interactive photo booth, bringing the seasonal lookbook to life. We curated the elegant food and beverage offering to ensure this first-ever Swatch experience met brand guidelines and standards as outlined by HQ.
Swerve’s integrated campaign for Swatch’s Vancouver flagship launch delivered powerful results across earned media, influencer engagement, and experiential activation. The immersive, art-inspired event attracted over 50 top-tier media and influencer guests, generating 111+ pieces of organic coverage and 6.4 million earned impressions across Canada.
Through thoughtful guest curation, interactive installations, and brand-aligned event design, Swerve helped position Swatch as more than a watch brand—successfully reinforcing its identity at the intersection of fashion, art, and culture. The campaign exceeded launch expectations, sparking community buzz in Vancouver while earning national attention, and set a strong precedent for future retail activations.
