Toronto Marketing and PR Agency for Toy, Baby and Family Brands
Swerve Strategic Marketing is a Toronto-area marketing and PR agency for toy, baby and family brands, based in Burlington, Ontario since 2010. We run PR, influencer marketing, affiliate marketing, digital marketing and events as one program for brands selling across Canada, and for US brands that need a Canadian team that already knows the retailers, the media and the creators here.
Current Canadian work includes Playmobil Canada, Fujifilm Canada (Instax, GFX and Print Life), UPPAbaby Canada, EB Games Canada, Nanit, K.I.D. Toy (Hitster) and Swatch. Past work includes Mastermind Toys, Farm Boy, Medela and Fisher-Price. Andrew Wagar, our founder, has sat on the Canadian Toy Association board since 2018, and he’s who CBC, CTV and BNN call when they need someone to explain the toy business.
Brands We've Worked With
CASE STUDY
Swerve Drives Store Traffic and Brand Buzz for Farm Boy
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What We Do for Brands in Canada
Marketing Strategy
We start with the numbers: the category, the competitors’ share of voice and what Canadian media and creators already say about it. Then we plan one program instead of four.
PR, Influencer & Affiliate
Canadian media, parent and family creators, category experts and affiliates, booked and managed from one calendar so coverage and creator content land in the same weeks.
Digital Marketing
Paid search and social, programmatic, email and content for Canadian shoppers, with reporting that ties back to sales rather than impressions.
Media Events & Tradeshows
Media showcases, activations and retail partner events that put the product in front of Canadian press, creators and buyers.
Reporting, Campaign & ROI Analysis
Weekly reporting on coverage, share of voice, creator performance and sell-through, so the client knows what moved before the program ends.
Industries we serve
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
Sampling, creators and local media that get a product talked about the week it hits the shelf.
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
More Swerve Client Case Studies
Explore our real-world implementation, highlighting challenges, strategic decisions,
and measurable outcomes to illustrate effective problem-solving and innovation.
