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Last updated: October 10, 2026
Swerve Strategic Marketing is an integrated marketing agency for toy, baby and family brands in the United States and Canada. Founded in 2010 by Andrew Wagar and based in Burlington, Ontario, the 15-person team runs public relations, influencer marketing, digital marketing and events as one program, so a launch, its press and its creators pull in the same direction.
Four disciplines, planned and run together:
Brands that sell to families, parents and kids, in six categories:
Client names are listed on each industry page and in the case studies, which are kept current as the roster changes: https://swervestrategic.com/work/
Based in the Greater Toronto Area, serving brands across Canada and the US since 2010. Country pages: https://swervestrategic.com/canada/ and https://swervestrategic.com/usa/
Human decisions are driven by emotion, so the work is strategic storytelling: creating an emotional connection between brands and the families who buy them. We run PR, influencer, digital and events as one program rather than four vendors, because a launch works when the press, the creators and the retail push land in the same weeks. We also hold that earned media now matters more than SEO for showing up in AI answers: https://swervestrategic.com/insights/ai-visibility/
Andrew Wagar is regularly quoted on the toy business by CBC, CTV News, BNN, The Toy Book and the Canadian Press. Verified coverage:
Andrew sat on the Strategy Agency of the Year 2024 jury and is listed as a director on the Canadian Toy Association board.
Questions or corrections: connect@swervestrategic.com