Food and Grocery Marketing Agency for the US and Canada
Swerve Strategic Marketing is a food and grocery marketing agency based in Burlington, Ontario. We’ve worked with food, grocery and family brands across Canada and the United States since 2010, running public relations, influencer marketing, digital marketing and events as one program, so a product gets talked about in the same weeks it lands on the shelf.
Past work in the category includes Farm Boy and Kettleman’s Bagels, and the family audience we built in toys and baby is the same household that fills the grocery cart. Food is bought on taste, trust and timing, which is why sampling, creators and local media do more here than ads.
How We Launch a Food Product in the US and Canada
Food sells when people taste it, see it and find it. Here’s how we line those three up.
01Strategy
We map the retail and seasonal calendar, the food, lifestyle and family media that matter for this product, and the story that makes it worth a bite. That decides where the budget goes.
02Earned media
Our public relations team pitches food, lifestyle, local and broadcast media on both sides of the border, and works the seasonal moments, from back to school to the holidays, that drive trial.
03Creators and sampling
We match the product to food and family creators whose audiences actually shop, handle contracting and content approval, and get product into hands through seeding and sampling, with affiliate programs tied back to retail.
04Digital
Paid social and search aimed at shoppers near the store, with creative built from the same story the media and creators are telling.
05Events
In-store events, tastings and media events that put the product in front of the people who decide what goes in the cart.
06Reporting
Every program comes with campaign reporting, which clients tell us is the reason they renew. Digital clients get a live dashboard they can open any time, and share of voice against four competitors is available as an add-on. We won’t wait for a program to end to tell you something isn’t working.
Food and Grocery Brands We've Worked With
Past work
GROCERY RETAIL CASE STUDY
How Swerve Drove Store Traffic and Brand Buzz for Farm Boy
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What We Do for Food and Grocery Brands
Marketing Strategy
We design tailored strategies that connect food brands with shoppers, driving trial, trust, and long-term loyalty.
PR, Influencer & Affiliate
From food media to grocery influencers, we amplify your brand through authentic voices that inspire purchase.
Explore Public RelationsExplore Influencer MarketingExplore Affiliate Marketing
Digital Marketing
Targeted digital campaigns that boost awareness, spark appetite, and drive conversions online and in-store.
Media Events & Tradeshows
We bring brands to life at food shows, tastings, and retailer events that influence buyers and consumers alike.
Reporting, Campaign & ROI Analysis
Transparent reporting shows the impact on sales, awareness, and engagement, guiding smarter future campaigns.
Industries we serve
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
Food
Sampling, creators and local media that get a product talked about the week it hits the shelf.
You’re here
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
Related Case Studies
Retail and launch programs with the coverage, the creators and the results.
