Family Tech and Gaming Marketing Agency for the US and Canada
Swerve Strategic Marketing is a consumer tech marketing agency for brands that sell to families, based in Burlington, Ontario. We’ve worked with tech, gaming and home brands across Canada and the United States since 2010, running public relations, influencer marketing, digital marketing and events as one program.
Our current clients in the category include Tineco, Fujifilm Canada (Instax, GFX and Print Life), Nanit and EB Games Canada. Past work includes Razer, Tile, Alfred Smart Locks and VEX Robotics. Tech buyers read reviews and watch creators before they buy, so the review units, the creator program and the retail push have to land in the same week.
How We Launch a Tech Product in the US and Canada
A tech launch is won in the review cycle. Here’s how we run the weeks around it.
01Strategy
We map the review and retail calendar, the tech, lifestyle and parenting media that matter for this product, and the one claim reviewers will test. That decides what ships, to whom, and when.
02Earned media
Our public relations team seeds review units and pitches tech, consumer and broadcast media on both sides of the border, timed to the retail launch and the gift-guide season.
03Creators and affiliates
We match the product to tech and family creators with the right audience, handle contracting and content approval, and tie affiliate programs back to retail so the spend shows up in sales.
04Digital
Paid social, search and retail media aimed at people comparing options, with creative built from the same story the reviewers and creators are telling.
05Events
Media previews, retail demos and our own Scoop Media Events, where editors and creators try the product before launch.
06Reporting
Every program comes with campaign reporting, which clients tell us is the reason they renew. Digital clients get a live dashboard they can open any time, and share of voice against four competitors is available as an add-on. We won’t wait for a program to end to tell you something isn’t working.
Tech and Gaming Brands We've Worked With
CASE STUDY
How Swerve Helped Tineco Become the 2nd Fastest Growing Floor Care Brand
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What We Do for Tech and Gaming Brands
Marketing Strategy
We craft data-driven strategies that connect innovation with consumer needs, building trust and driving adoption.
PR, Influencer & Affiliate
From tech reviewers to lifestyle influencers, we leverage trusted voices who spark interest and influence buying decisions.
Explore Public RelationsExplore Influencer MarketingExplore Affiliate Marketing
Digital Marketing
Performance-focused campaigns that educate, engage, and convert consumers across digital channels.
Media Events & Tradeshows
We create impactful brand activations at CES, media previews, and tech events to showcase products to key audiences.
Management Reporting & ROI Analysis
Clear reporting and ROI analysis demonstrate campaign success and inform smarter, future-focused strategies.
Digital Ad Buying
We plan and execute data-driven digital ad buys that optimize ROI, reach the right audiences, and make every marketing dollar count.
Industries we serve
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
Tech
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
You’re here
Sampling, creators and local media that get a product talked about the week it hits the shelf.
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
Tech and Gaming Case Studies
Programs with the coverage, the creators and the results.
