Retail Marketing Agency for Brands in the US and Canada
Swerve Strategic Marketing is a retail marketing agency based in Burlington, Ontario. We’ve worked with retailers and with the brands that sell through them across Canada and the United States since 2010, running public relations, influencer marketing, digital marketing and events as one program.
Our current clients include EB Games Canada. Past work includes Mastermind Toys, Farm Boy and the Swatch Vancouver flagship launch. We also know retail from the brand side: most of our toy, baby and tech clients live or die on sell-through, so retail-driven campaigns are built into every program we run.
How We Drive Retail Traffic in the US and Canada
Whether you are the retailer or the brand on the shelf, the job is the same. Get people in, get them to buy, and prove it. Here’s how we run it.
01Strategy
We map the retail calendar, the openings, promotions and seasons that move traffic, and the local and national media that cover them. That decides where the program starts.
02Earned media
Our public relations team pitches local, lifestyle, business and broadcast media on both sides of the border, and turns store openings, exclusives and seasonal moments into coverage.
03Creators and affiliates
We match the retailer or product to creators whose audiences shop, handle contracting and content approval, and tie affiliate programs back to the till so the spend shows up in sales.
04Digital
Paid social, search and retail media aimed at shoppers near the store or ready to buy online, with creative built from the same story the media and creators are telling.
05Events
Store openings, in-store activations and media events that bring the right people through the door on the right day.
06Reporting
Every program comes with campaign reporting, which clients tell us is the reason they renew. Digital clients get a live dashboard they can open any time, and share of voice against four competitors is available as an add-on. We won’t wait for a program to end to tell you something isn’t working.
Retail Brands We've Worked With
GROCERY RETAIL CASE STUDY
How Swerve Drove Store Traffic and Brand Buzz for Farm Boy
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What We Do for Retail Brands
Marketing Strategy
We create tailored strategies that connect retail brands with shoppers, driving discovery, trust, and repeat purchases.
PR, Influencer & Affiliate
From fashion editors to lifestyle influencers, we amplify retail brands through trusted voices that shape consumer trends.
Explore Public RelationsExplore Influencer MarketingExplore Affiliate Marketing
Digital Marketing
Performance-driven digital campaigns that boost visibility, engage shoppers, and increase conversions both online and in-store.
Media Events & Tradeshows
We design impactful activations at retail trade shows and shopper events that capture buyer interest and consumer attention.
Reporting, Campaign & ROI Analysis
We track what matters—engagement, reach, conversions, and sales lift—providing clear insights that showcase ROI and optimize future campaigns.
Industries we serve
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
Sampling, creators and local media that get a product talked about the week it hits the shelf.
Retail
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
You’re here
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
Retail Case Studies
Openings and retail launches with the coverage, the creators and the results.
