What we are seeing in PR, influencer, digital and events for toy, baby and family brands.
AI does not rank websites. It cites sources, and those sources look a lot more like journalism than marketing. Why public relations, not SEO, is becoming one of the most powerful drivers of visibility.
Virtual influencers are real, the research on them is mixed, and Canada’s disclosure rules now cover them. What that means for toy, baby and family brands, and how we use AI in creator programs.
PR used to help SEO by earning links. Now it decides whether your brand shows up in AI answers at all. How earned media feeds search in 2026, and how we run it for family brands.
A running record of Swerve’s client wins, re-signings and awards, from the January 2023 Childventures appointment to the 2026 expansions with Playmobil Canada and Hape USA. Updated as announcements clear.
From Westinghouse’s 1889 publicity office and Ivy Lee’s first press release to PR in the age of AI answers. The dates, the people, two campaigns that changed the craft, and what PR does now.
AI answers that cite earned media, creators chosen as partners, tighter rules for reaching kids and teens, Canada as the test market, and the return of human-sounding content. What we’re watching for 2027 and what we’re doing about it.
Yes, and it’s harder than it was, which is why it’s worth more. What earned media means now for toy, baby and family brands, why creators are the hard part, and how we earn coverage.