74% of our target audience trust sources such as traditional media platforms, online outlets, blogs, and social media communities more than advertisements when it comes to learning about new brands and gathering product information.84% of our target audience say that user-generated content has influence on what they buy.Millennials and Gen Zs make more personal improvement commitments than any generation before them. They spend twice as much as Boomers on self-care essentials such as workout regimens, diet plans, life coaching, therapy, skin care, and apps to improve their personal well- being.
Swerve created a strategic marketing communications plan anchored by the tagline:
My Mess. My Way.
After launching to market 5 years ago, Tineco is now the 2nd fastest growing floor care brand in Canada next to Dyson.
Amidst the multitude of voices, we assist our clients in cutting through the noise to target the key influencers that truly resonate with their audience.