PR, influencer, digital and events for toy, baby and family brands across Canada and the United States.
Swerve is an award-winning integrated marketing agency for toy, baby and family brands. We’ve worked in this category since 2010, in Canada and the United States.
Human decisions are driven by emotion. Through strategic storytelling, we create an emotional connection between brands and the families who buy them.
We run public relations, influencer marketing, affiliate marketing, digital marketing and events as one program, so a launch, its press and its creators pull in the same direction.
Let’s create your story.
Four disciplines, one team. We plan and run them together so your launch, your press and your creators pull in the same direction.
Earned media coverage, media relations, executive profiles and product seeding.
Paid and earned creator programs from mega to nano, plus affiliate.
SEO, paid search and social, programmatic, email and content, with reporting that ties back to sales.
Showcase media events, activations, retail partnership events and media tours.
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
Sampling, creators and local media that get a product talked about the week it hits the shelf.
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
Independent reviews from the brands we work with. See our reviews page.
The short answers to what brand managers ask us on a first call.
We're an integrated marketing agency for toy, baby and family brands in the United States and Canada. PR, influencer and affiliate marketing, digital marketing and events run as one program, so a launch, its press and its creators pull in the same direction. Andrew Wagar founded Swerve in 2010, and we're based in Burlington, Ontario, in the Greater Toronto Area.
Our current clients include Playmobil Canada, MGA Entertainment, Hape, Basic Fun, Tonies, Nanit, UPPAbaby Canada, Fujifilm Instax and Tineco. Our Work page has case studies from current and past clients.
Both. Julie Stern, our VP of Business Development for the USA, leads our US work from New Jersey. Tineco named us its US agency of record in February 2026, after working with us in Canada since 2020.
Earned and paid PR, influencer and affiliate marketing, digital marketing (paid search, paid social and analytics) and events, all planned around one launch calendar. You work with one team and one plan, not four agencies pulling in different directions.
Earlier than most brands think. Retail listings lock in months ahead and holiday gift guides get decided in late summer, so holiday programs work best when planning starts in the spring. A short call will tell you what's still possible on your timeline.
Yes. Our Scoop Media Events division runs the Let's Play Holiday Showcase in Toronto each fall, where toy brands meet more than 200 media and creators in one afternoon. We also plan launch events and media days, like Nanit's in Montreal.
