Why PR Is Becoming the Most Important Driver of AI Visibility
AI does not rank websites. It cites sources, and those sources look a lot more like journalism than marketing. Why public relations, not SEO, is becoming one of the most powerful drivers of visibility.
What AI Influencers Mean for Toy, Baby and Family Brands in Canada
Virtual influencers are real, the research on them is mixed, and Canada’s disclosure rules now cover them. What that means for toy, baby and family brands, and how we use AI in creator programs.
How PR Feeds SEO and AI Search for Family Brands
PR used to help SEO by earning links. Now it decides whether your brand shows up in AI answers at all. How earned media feeds search in 2026, and how we run it for family brands.