Why PR Is Becoming the Most Important Driver of AI Visibility
AI does not rank websites. It cites sources, and those sources look a lot more like journalism than marketing. Why public relations, not SEO, is becoming one of the most powerful drivers of visibility.
How PR Feeds SEO and AI Search for Family Brands
PR used to help SEO by earning links. Now it decides whether your brand shows up in AI answers at all. How earned media feeds search in 2026, and how we run it for family brands.
A Brief History of Public Relations, and What PR Does Now
From Westinghouse’s 1889 publicity office and Ivy Lee’s first press release to PR in the age of AI answers. The dates, the people, two campaigns that changed the craft, and what PR does now.
Five Communications Trends We’re Watching for 2027
AI answers that cite earned media, creators chosen as partners, tighter rules for reaching kids and teens, Canada as the test market, and the return of human-sounding content. What we’re watching for 2027 and what we’re doing about it.
Is Earned Media Still Possible in 2026?
Yes, and it’s harder than it was, which is why it’s worth more. What earned media means now for toy, baby and family brands, why creators are the hard part, and how we earn coverage.