What AI Influencers Mean for Toy, Baby and Family Brands in Canada
Virtual influencers are real, the research on them is mixed, and Canada’s disclosure rules now cover them. What that means for toy, baby and family brands, and how we use AI in creator programs.
Five Communications Trends We’re Watching for 2027
AI answers that cite earned media, creators chosen as partners, tighter rules for reaching kids and teens, Canada as the test market, and the return of human-sounding content. What we’re watching for 2027 and what we’re doing about it.
Is Earned Media Still Possible in 2026?
Yes, and it’s harder than it was, which is why it’s worth more. What earned media means now for toy, baby and family brands, why creators are the hard part, and how we earn coverage.