Nanit makes smart baby monitors and sleep tools that help parents understand how their children sleep. In 2025 the brand wanted a stronger footing in Quebec, a French-language market with its own media, its own creators and its own retailers.
Swerve planned and ran a one-on-one media day in Montréal with Nanit’s sleep expert. Then we kept the conversation going with Quebec creators for months afterward.
Results at a glance
For Nanit, a smart baby monitor brand, Swerve ran a one-on-one media day in Montréal in October 2025 and a creator program across Quebec, producing 9 expert meetings, 5 French-language media stories and 19 creator sample requests.
Quebec parents follow French-language outlets and creators who rarely pick up an English-Canadian launch. Nanit needed those voices to try the product and hear the science first-hand. It also wanted to support Clément, a key Quebec retailer for the brand.
Goal 1. Introduce Nanit to Quebec’s parenting, lifestyle and tech media.
Goal 2. Book at least eight one-on-one meetings with Nanit’s sleep expert.
Goal 3. Turn those meetings into French-language coverage and creator content.
On October 1, 2025, we hosted a deskside day at the Vogue Hotel in Montréal. Each guest had 30 minutes with Dr. Natalie Barnett, Nanit’s Vice President of Clinical Research. They talked about the new NextNap feature, Breathing Wear and the sleep science behind the brand.
We styled the suite with florals, Nanit latte art and light bites, and sent every guest home with a Clément gift card, which tied the visit to a store where Quebec parents can buy the product. Alongside the event, we ran creator outreach across the province and managed product samples for Quebec creators from June 2025 to January 2026.
By January 2026, the program had delivered:
Event:
Coverage:
Creators: