Swerve’s community engagement content was heralded as the top-performing content globally for Logitech’s livestream tools brand. We’ve formed ongoing 1:1 relationships with many of the creators we engage with, keeping Streamlabs top of mind among streaming tech platforms in the space. We met with customers in the modern marketplace on their terms, leading to high-quality positive sentiment along with lower funnel intent (new followers, further content engagement, product recall, social proof and validation etc). Multiply this by time and number of users, and after some time in-market, you benefit from a compounding effect based on earned trust that can be more easily converted into lower funnel leads.