Baby and Parenting Brand Marketing Agency for the US and Canada
Swerve Strategic Marketing is a baby and parenting brand marketing agency based in Burlington, Ontario. We’ve worked with brands that sell to new parents across Canada and the United States since 2010, running public relations, influencer marketing, digital marketing and events as one program, so the pediatric expert, the parent creator and the retailer all tell the same story.
Our current clients in the category include Nanit and UPPAbaby Canada. Past work includes Medela, Cloud b, Dreambaby, Diono and Nest Designs. Parents research before they buy, and they trust other parents and the media over ads, which is why earned coverage and creator content do the heavy lifting in this category.
How We Launch a Baby Product in the US and Canada
New parents buy on trust. Here’s how we earn it for a product before it reaches the shelf and keep it going after.
01Strategy
We map the parent journey from registry to first birthday, the retail and seasonal calendar, and the claim the product can back up with evidence. That decides who we pitch and what we send them.
02Earned media
Our public relations team pitches parenting, health and consumer media on both sides of the border, and lines up the experts and research that make a baby product credible rather than just new.
03Parent creators
We match the product to parent creators whose audiences are at the right stage, handle contracting and content approval, and tie affiliate programs back to retail so the spend shows up in sales.
04Digital
Paid social and search aimed at expecting and new parents, with creative built from the same story the media and creators are telling.
05Events
Media previews, retail events and our own Scoop Media Events, where editors and creators get hands on with the product before launch.
06Reporting
Every program comes with campaign reporting, which clients tell us is the reason they renew. Digital clients get a live dashboard they can open any time, and share of voice against four competitors is available as an add-on. We won’t wait for a program to end to tell you something isn’t working.
Baby and Parenting Brands We've Worked With
Current clients
Past work
INFANT BRAND CASE STUDY
Turning Research Into Results: How Swerve Elevated Nanit’s Brand Trust With Parents and the Media
Launching a Baby Product? Let’s Talk.
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What We Do for Baby and Parenting Brands
Marketing Strategy
We build thoughtful strategies that connect with modern parents, driving brand trust and product sales.
PR, Influencer & Affiliate
From mom bloggers to parenting media, we partner with trusted voices who influence purchase decisions.
Explore Public RelationsExplore Influencer MarketingExplore Affiliate Marketing
Digital Marketing
Targeted digital campaigns that reach parents online, inspire confidence, and guide them from awareness to buy.
Media Events & Tradeshows
We create memorable activations at baby shows and media events that put your brand in front of key decision makers.
Reporting, Campaign & ROI Analysis
We measure what matters—sales lift, engagement, and parent sentiment—so you see the true impact of every campaign.
Industries we serve
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
Baby
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
You’re here
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
Sampling, creators and local media that get a product talked about the week it hits the shelf.
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
Baby and Parenting Case Studies
Past programs with the coverage, the creators and the results.
