US Marketing Agency for Toy, Baby and Family Brands
Swerve Strategic Marketing runs PR, influencer marketing, affiliate marketing, digital marketing and events for toy, baby and family brands selling in the United States. We’ve worked both sides of the border since 2010, so a US launch and its Canadian counterpart run on one plan, one calendar and one report.
In 2026 Tineco appointed us to lead its US communications program, and we run PR, influencer, events and digital for Hape USA. We also work with US-headquartered brands including MGA Entertainment and Basic Fun. Past work includes Cloud b and Little Big Friends’ North American programs and Razer‘s earned media program. If you’re a US brand that needs Canada too, the same team covers both.
Brands We've Worked With
CASE STUDY
How Swerve Helped Tineco Become the 2nd Fastest Growing Floor Care Brand
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What We Do for Brands in the US
Marketing Strategy
We start with the numbers: the category, the competitors’ share of voice and what US media and creators already say about it. Then we plan one program instead of four.
PR, Influencer & Affiliate
US media, parent and family creators, category experts and affiliates, booked and managed from one calendar so coverage and creator content land in the same weeks.
Digital Marketing
Paid search and social, programmatic, email and content for US shoppers, with reporting that ties back to sales rather than impressions.
Media Events, Launches & Tradeshows
Media showcases, activations and retail partner events that put the product in front of US press, creators and buyers.
Reporting, Campaign & ROI Analysis
Weekly reporting on coverage, share of voice, creator performance and sell-through, so the client knows what moved before the program ends.
Industries we serve
We’ve spent more than fifteen years with brands that sell to families, parents and kids. That focus is why retailers, media and creators take our calls.
Launch programs for Playmobil, MGA Entertainment, Basic Fun, Hape and Tonies, from press to creators to retail.
PR, parent creators and expert voices for brands like Nanit and UPPAbaby Canada.
Review units, creators and retail timing for Tineco, Fujifilm and family gaming brands.
Sampling, creators and local media that get a product talked about the week it hits the shelf.
Sell-through campaigns for retailers and for the brands on their shelves, EB Games Canada among them.
Launch programs for Swatch, Fujifilm Instax and home brands that sell on taste and timing.
More Case Studies
Explore our real-world implementation, highlighting challenges, strategic decisions,
and measurable outcomes to illustrate effective problem-solving and innovation.
