News from Swerve Strategic Marketing, the press coverage of our team and our work, and what a journalist needs to write about us. For interviews or comment, email connect@swervestrategic.com or call 416-593-5628.
Our own announcements: client appointments, new hires, events and awards.
Swerve’s Let’s Play Holiday Showcase brought 200+ media, creators and kids to The Symes in Toronto on October 20, 2026, and named Canada’s Top Holiday Toy Picks for 2026.
Tineco named Swerve Strategic its U.S. agency of record in February 2026, extending a partnership that began in Canada in 2020.
In November 2024, Swerve Public Relations Inc. became Swerve Strategic, reflecting a move from PR alone to integrated marketing.
A running record of Swerve's client wins, re-signings and awards, from the January 2023 Childventures appointment to the 2026 expansions with Playmobil Canada and Hape USA. Updated as announcements clear.
Swerve’s Let’s Play Holiday Showcase brought 200+ media, creators and kids to Wychwood Barns in Toronto on October 22, 2024, and named 13 top holiday toys.
The Canadian toy industry donated $559,906 in toys to Toys for the North in 2023, up 43% on 2022. Andrew Wagar chairs the program for the Canadian Toy Association.
Andrew Wagar, Swerve's founder and CEO, was elected to the Canadian Toy Association's board of directors at its annual meeting in Toronto in June 2019.
Andrew Wagar is regularly asked to comment on the toy business by CBC, CTV News, BNN Bloomberg, The Toy Book and the Canadian Press. Coverage, newest first:
Swerve Strategic Marketing is an integrated marketing agency for toy, baby and family brands in the United States and Canada. Public relations, influencer and affiliate marketing, digital marketing and events run as one program, so a launch, its press and its creators pull in the same direction. Founded in 2010 by Andrew Wagar, Swerve is based in Burlington, Ontario, in the Greater Toronto Area.
Andrew founded Swerve in 2010. He has more than 30 years in PR and marketing, including PR manager roles at Spin Master and the Canadian Standards Association. He is an Accredited Public Relations Professional (APR) with the Canadian Public Relations Society and has sat on the Canadian Toy Association board since 2018, where he chairs marketing communications.
Email connect@swervestrategic.com or call 416-593-5628.
