Originally issued October 22, 2024. For this year’s picks, see the Let’s Play Holiday 2026 release.
200+ media, influencers and kids gather to play with this season’s hottest toys
TORONTO, ON, October 22, 2024 – The Let’s Play Holiday Showcase, Canada’s premier media and social content creator product showcase event featuring top toys for the upcoming holiday season, takes place today and will welcome more than 200 of the country’s top media and influencers and many of the world’s top toy manufacturers.
The event, produced by Swerve Strategic, provides Canada’s top media and social content creators an exclusive opportunity to engage with the holiday season’s top toys through meaningful and interactive play. The event provides one-to-one access to all the top toy brands whose products parents and kids will certainly have on their list this holiday season.
The event takes place today, October 22, between 3 and 7 PM at Wychwood Barns in Toronto. Let’s Play happily welcomes the children of registered media and influencers and encourages them to attend.
“We are thrilled to be bringing back our inaugural showcase again this year,” says Andrew Wagar, President and CEO, Swerve Strategic. “Let’s Play provides guests with a one-stop-shop for their gift guides and helps generate important buzz for the brands involved during their most important season. It also provides the toy companies an opportunity to present their products in person to the most influential media in the country, all in one place at one time.”
Top Toys of the 2024 Let’s Play Holiday Showcase
Listed in alphabetical order. All prices in Canadian dollars.
- Cloud b Tranquil Penguin | Ages 0+ | $74.99 | West Coast Kids and Snuggle Bugz
- Disney ily 4EVER Inspired by Stitch Doll, Jakks Pacific | Ages 6+ | $49.97 | Walmart
- FUJIFILM Printlife Photo Prints | All ages | Starting at $0.19 | fujifilmprintlife.ca
- HITSTER | Ages 16+ | $29.99 | Walmart and Amazon
- INSTAX mini Link 3 Smartphone Printer, FUJIFILM Instax | Ages 6+ | $129.99 | Most major retailers
- INSTAX Pal, FUJIFILM Instax | Ages 6+ | $129.99 | Most major retailers
- LeapFrog Magic Adventures Globe | Ages 5+ | $119.99 | Amazon, Walmart, Toys “R” Us, Indigo and Best Buy
- Little Big Friends Musical Friends | Ages 0+ | $39.99 | West Coast Kids and Snuggle Bugz
- Play-Doh Pizza Delivery Scooter Playset, Hasbro | Ages 3+ | $139.99 | Most major retailers
- PLAYMOBIL Pirates Large Pirate Ship | Ages 4+ | $139.99 | Independent and mass retailers
- Sticki Rolls Sticki Band Single Pack and Sticki Station | Ages 5+ | $9.99 and $29.99 | Walmart, Mastermind Toys, Amazon and Toys “R” Us
- VTech KidiZoom Smartwatch DX4 | Ages 4+ | $69.99 | Amazon, Walmart, Toys “R” Us, Canadian Tire, Mastermind Toys, Indigo and Best Buy
- YUMMiLAND Small Lip Gloss Dolls, MGA Entertainment | Ages 4+ | $14.99 | Amazon, Walmart and Toys “R” Us
Toys for the North
This year, Swerve has once again partnered with the Canadian Toy Association’s charitable program, Toys for the North. Toys featured at the Let’s Play Holiday Showcase will be boxed up and flown to surprise children in Canada’s most remote and impoverished northern communities. Toys for the North is a partnership between the Canadian Toy Association, Thomson Terminals and the RCMP, with support from the RCAF.
See how the 2025 showcase went in the Let’s Play Holiday 2025 case study.
About Swerve Strategic Marketing
Swerve Strategic Marketing is an integrated marketing agency for toy, baby and family brands in the United States and Canada. Public relations, influencer and affiliate marketing, digital marketing and events run as one program, so a launch, its press and its creators pull in the same direction. Founded in 2010 by Andrew Wagar, Swerve is based in Burlington, Ontario, in the Greater Toronto Area. Learn more at swervestrategic.com.
Media contact
Swerve Strategic Marketing
Email: connect@swervestrategic.com
Phone: 416-593-5628
