Originally issued June 2019. Swerve Public Relations is now Swerve Strategic Marketing.
Andrew Wagar of Swerve Public Relations joins CTA with over 20 years of experience in the toy and entertainment industries
TORONTO, ON, June 2019 – Andrew Wagar, CEO and president of Swerve Public Relations, was elected to the Board of the Canadian Toy Association (CTA) at its annual meeting in Toronto on June 20. Wagar is a longtime specialist in marketing and public relations for some of the world’s largest toy companies and distributors.
“Andrew’s experience and expertise provide a unique perspective for our board moving forward,” said Graeme Bisset, Chair of the CTA. “His election continues our tradition of bringing in fresh ideas to ensure that the CTA is on the cutting edge of the toy, play and youth entertainment industry in Canada.”
Wagar will advocate along with the other members of the board for the importance of play with toys and games. He will also join the association as they continue to advance the toy industry in regards to regulatory practices in Canada.
“I am honoured and excited by this appointment,” said Wagar. “The toy industry is at a critical time with many changes affecting how toys are made and marketed. I look forward to lending my experience to the board as we continue its work.”
The CTA is part of the International Council of Toy Industries and enjoys a close relationship with the Toy Association in the US. Together, they advocate for the benefits of play and provide information to the public through the Genius of Play initiative.
About the Canadian Toy Association
Founded in 1932, CTA is a not-for-profit trade association whose members are manufacturers, importers and distributors of toys, games, seasonal and hobby products. CTA provides a strong voice for the $1.8 billion toy industry in Canada and internationally. Through the association, CTA’s members work together for the betterment of the industry. For more information, visit canadiantoyassociation.ca.
More about Andrew on our About page.
About Swerve Strategic Marketing
Swerve Strategic Marketing is an integrated marketing agency for toy, baby and family brands in the United States and Canada. Public relations, influencer and affiliate marketing, digital marketing and events run as one program, so a launch, its press and its creators pull in the same direction. Founded in 2010 by Andrew Wagar, Swerve is based in Burlington, Ontario, in the Greater Toronto Area. Learn more at swervestrategic.com.
Media contact
Swerve Strategic Marketing
Email: connect@swervestrategic.com
Phone: 416-593-5628
